One
of the first manifestations of the green computing movement was the
launch of the Energy Star program way back in 1992. Energy Star served
as a kind of voluntary label awarded to computing products that
succeeded in minimizing use of energy while maximizing efficiency.
Energy Star applied to products like computer monitors, television sets
and temperature control devices like refrigerators, air conditioners,
and similar items. One of the first results of green computing was the
Sleep mode function of computer monitors which places a consumer's
electronic equipment on standby mode when a pre-set period of time
passes when user activity is not detected. As the concept developed,
green computing began to encompass thin client solutions, energy cost
accounting, virtualization practices, eWaste, etc.
Currently,
one of the popular green computing groups is tactical instrumentalists.
This group applies and uses green computing philosophies mainly to save
up on costs rather than save the environment. This green computing
concept emerged naturally as businesses find themselves under pressure
to maximize resources in order to compete effectively in the market.
This movement arose mainly from economic sentiments rather than
political pressure.
Strategic
Leaders take into account the social and environmental impacts of new
and emerging technologies. Aside from minimizing costs, this particular
movement also takes into account other factors such as marketing and
branding. Unlike the position held by tactical instrumentalists,
strategic leaders recognize the need to overhaul some existing policies
or structural makeup of the organization. This can be seen in recent
efforts to make IT personnel directly responsible for managing,
minimizing and ensuring efficient energy expenditures.
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